M&SJ Response 2- Easier Said than Done

It is very simple to look at someone who is either a social activist, a youth in need of representation, or any other disenfranchise population and say, “hey, we should work together and solve this!” But it is easier said than done, it is easy for someone in academics or adults who want to teach the young about how they can create their own media to get their point across or to teach and assist those without proper connection to the media and democracy of this nation in present day. To make it all work and see huge sustainability and progress within our current system is less reality than we hope. As stated by Clark and Aufderheide in my latest blog, a problem with media justice is the fact it has very little support or policies to help it thrive (MSJ, p. 63-65). However, as needed and beneficial as taxpayer support and federal organizations to help create and foster this area of work, this wouldn’t be the cure. We need to bridge the gap between the academics in fields such as sociology, anthropology, or just the liberal sciences in general, to the people these fields are supposed to help. Academics getting the funding and grants to do such things like helping out those who do not have access to published media and to create their own for proper representation is hard because these programs eat away the resources and did not show the fast, expansive results the funders wanted (MSJ, p. 77-78). The academics, as long as they have the resources and funding, need to work as a resource themselves to activists and communities in need and build a reciprocal and sustaining relationship (MSJ, p.76). Another problem that arises is that media and its policies and control is not the problem, the problem is the social justice its tries to represent or misrepresents. At the 2007 Southeast Media Justice Conference, the Media Justice Fund (MJF) and Ford Foundation both emphasized an important on policies and such as ownership and control, but in the bigger picture it really comes down to do the people have access to the media. Policies about the media itself do nothing to those who do not have access to it in the first place. After people do have it, that is also not enough, when people need to fight for proper representation and the ability to be heard, that is the problem. More access is great but the justice itself towards all people is the main problem that must be the focus. For those to be represented and allowed to create their own media and collaborate with others and break into mainstream media.


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